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GoThrive Online from Ron Hutton

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"How Sneaky Links Increase Your Click-Throughs..."
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Hi, nice to have you here :~)

Why is it that the sight of an affiliate link immediately puts some people on the defensive?

I have a theory that it's the same phenomenon that makes the hair on the back of your neck stand up when you walk onto a used car sales lot and you're promptly accosted by a guy wearing a red and orange plaid sports coat, green neck tie and white patent leather boots that zip up the side.

Do you hate being "sold"? I really think that it's the same thing when visitors see what's obviously an affiliate link (or poor disguised excuse for an affiliate link) and start looking for a way to buy "straight from the source". Like they're going to get a better deal!

If you sell affiliate products from your website, here's a simple "Sneaky Link" tactic that will help you with affiliatephobes.

Note: This article has a free corresponding step-by-step video tutorial that demonstrates the exact steps to creating your own "Sneaky Links"...

http://www.gothrive.com/sneaky-link-video.htm

Savvy webmaster / marketers understand how important it is to take every possible action to get visitors to let down their guard. We seek information but we resist being sold.

So, the following source code can be used on any web page to create sneaky links that do not have the appearance of typical affiliate links. You're running a non-profit organization right? No? Well, let's just let someone else believe that you are.

Here's an example of source code that will bare your soul to the world. Note: the tags are altered with a period that needs to be removed if you intend to edit and use this source code in your web pages.

No mysteries here:

<.a href="http://www.pluginprofittoolbox.com/idevaffiliate/idevaffiliate.php?id=100">Plug-In-Profit-Toolbox.com<./a>

Now, let's get sneaky. ;~)

<.a href="http://www.pluginprofittoolbox.com/idevaffiliate/idevaffiliate.php?id=100" onMouseOver="window.status='http://www.pluginprofittoolbox.com/'; return true;" onMouseOut="window.status=''; return true;">http://www.pluginprofittoolbox.com/<./a>

To assist in understanding how the "sneaky link" works, let's do a little link anatomy study. Here are the pieces and parts of our link:

Part 1, Beginning anchor tag:
<.a

Part 2, Target URL (affiliate link):
href="http://www.pluginprofittoolbox.com/idevaffiliate/idevaffiliate.php?id=100"

Part 3, "MouseOver" attribute:
onMouseOver="window.status='http://www.pluginprofittoolbox.com/'; return true;" onMouseOut="window.status=''; return true;"

Part 4, Link Text:
http://www.pluginprofittoolbox.com/

Part 5, Ending anchor tag:
<./a>

So, what's the trick? It's in part 3, the mouseover attribute. This nifty little piece of source code tells the web browser what to display in the status bar (very bottom of the browser window), and if the "window.status" is the same as the link text, it appears as though there's no trickery going on. But, we know better.

Is it possible that this link could be found out, discovered and revealed for what it really is? Sure. If someone were to apply a single right-click to the link, the web browser will reveal the actual target URL. However, the average user won't know this so the "sneaky link" tactic can be very effective in getting people to let their guard down.

End result... your click-through rate goes up, you make more sales and we all live happily ever after. Go forth and create some "sneaky links" now.

To view this article's free corresponding step-by-step video tutorial that demonstrates the exact steps to creating your own "Sneaky Links"...

http://www.gothrive.com/sneaky-link-video.htm

There's a zip file available for you to download (no cost, of course) with the exact source code that's shown in the video.

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ABOUT THIS ARTICLE'S AUTHOR ~ Ron Hutton is a 20 year sales and
marketing veteran with a passion for coaching and training.
Subscribe to Ron's ezine, "GoThrive Online", to receive Free
Video Tutorials for Internet Marketing and big juicy
marketing tips in small, easy-to-chew, bite size servings.
Start with 17 fr*e Cool Tools... GoThrive Online
Also visit Plug-In Profit Toolbox
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To your success,
Ron Hutton
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