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-=-=-=-=-=-=-=-=-= FEATURE ARTICLE =-=-=-=-=-=-=-=-=-=-
Where'd this guy come from?
- by Ron Hutton
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Imagine your subscriber list growing by leaps and bounds
as you implement list building strategies and techniques
that we'll be sharing in upcoming issues of this newsletter.
Your list grows to 2,000, 5,000, 15,000, 50,000...
"The money's in the list." Marketing experts will tell
this over and over again. In fact, I received a newsletter
just today that included that exact phrase.
Why is everyone emphasizing this? Because it's true.
If the money's in the list, where is it and how do you
"monetize your list"?
The answer is in sending out offers to your subscribers
that they'll most likely be interested in buying. And to
effectively target the interests of your readers, it's
important to know what motivated them to sign up for your
newsletter in the first place.
You'll want to know...
~ Where did this subscriber come from when they got on my
mailing list?
* my website?
* if you have multiple sites, which one?
* an ezine directory?
* a coregistration list, and what was the ad?
* a joint venture, and what was it promoting?
~ What was the topic matter that drew their attention?
~ Has this person ever purchased anything from me, and what
was it?
The list of questions could certainly go on, but the key objective
in knowing the answers to these questions is your ability
to offer products or services that have a high likelihood to
trigger a buying response.
Segregate your list as you build it so that, as an
example, you could know that list #1 signed up from your website, the
focus of that site is _______, and then target related offers.
You're probably asking yourself... "How do I do this when
I'm involved in a dozen different list building activities?"
One strategy that you can use is to set up separate
"welcome" autoresponders for each subscription source that
you're using, and maintain a database of the autoresponder
names and locations. This will help you keep track of where
your subscribers are coming from.
Another option that will be available through quality
autoresponder services is the ability to use tracking codes
either in your web form or tagged onto a your subscribe
"mailto" addresses. If you're using tracking codes, you'll
be able to set up filters from within your autoresponder's
control panel area and quickly view sub-lists of subscribers.
I use the Ultimate Marketer's Resource from Goldbar
Enterprises because the service includes so many other
awesome marketing tools like the ability to set up your own
affiliate programs, unlimited tracking tools, a shopping cart service,
URL rotators, site tracking, form tools, search engine
optimization and position tracking tools, and tons more.
You can take the Ultimate Marketer's Resource for a free
30-day test drive. I highly recommend their service.
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The money's in the list. That's a fact. Maximize your
marketing efforts by targeting your offers to your
subscribers' interests and you're going to do great!
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Thanks for your time today. I sincerely appreciate
you as a subscriber to this newsletter, and I hope that we
will have the opportun!ty to work together soon.
To your success,
Ron Hutton
GoThrive.com
Breakaway Marketing
167 Deep Woods Way
Ormond Beach, FL 32174
Phone: 386.671.9134 | Fax: 309.416.4629
= = = = = = LAST WEEK'S FEATURE RESOURCE = = = = = = = =
How to Create An Extra $33,245 in the Next 3 Days
I've done it time and time again...and you can do it to if
you follow my simple online system. Find out the secrets
to earning money online:
 http://www.gothrive.com/x-factor/
= = = = = = = = = = = = = = = = = = = = = = = = = = = = =
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